This page was edited Monday, September 9, 2013
Our ATTITUDES are the manifestation of our VALUES - they are expressed through what we SAY or DO -
VALUES make us accept certain things and reject others - how we act and what we say present our ATTITUDES - i.e. our VALUES made manifest.
(Not attitudesandvalues but attitudes ... and ... values. Clever responses will differentiate between these terms and expand with appropriate examples.)
These make up our belief system. Values are beliefs that guide our behaviour. They have often been bolstered by religious sanctions: God said this is
the way to live. However, they are socially constructed and devised to allow society to operate with the least amount of conflict. VALUES define what
we deem as good, right or acceptable. We may have our own personally thought-out and constructed values but many of the values we accept are socially
or culturally constructed. Society develops a value system or a set of values and conveys these to us through schools, governments, churches, the
media, the family etc. Nationalities often have different values which mean communication between nations is sometimes difficult. We value the freedom
of people to have as many children as they wish while China has introduced the value of a one child limit because the value of inhibiting population
growth is more important to them.
When writing about values , remember generally, values cannot be one-word statements. To say that the text values truth does not really identify the
particular value regarding truth that the text encourages us to accept. Also to say we have a value of being anti-war leads to a contradiction. Values
are what we consider 'valuable beliefs' therefore we can't have a negative value. If we value the right to life, then our attitude will be anti-war. If
we value the innocence of childhood, then our attitude will be against the exploitation of children. If we value "freedom to" then our attitude will be against
the idea of "freedom from" (The Handmaid's Tale).
(Courtesy Pam Hardwick)
Attitudes are how values are manifested in our actions and thoughts, in our behaviour. ATTITUDES are our feelings towards certain idea or issues. Attitudes
dictate how we react in concrete situations. Authors reveal certain attitudes within their texts whether these texts be fiction or non-fiction, print
or non-print. Attitudes are conveyed through the use of specific language whether oral, visual or written, positioning you to accept or reject certain ways of looking at the world. As readers or viewers, we need to be aware that texts actively position us to accept
certain attitudes and the belief systems that underpin them.
Remember to distinguish between :
the reader's attitudes and values;
the author's attitudes and values;
the attitudes and values apparently promoted within the text which are distinct from the author's values and attitudes (satire*).
*A classic satirical example is Jonathon Swift's "A Modest Proposal". What's wrong with eating babies when there's a population explosion and not enough food? Swift's ironic essay staunchly criticises some eighteenth century attitudes and their underpinning values (there is a diifference between these). Read his essay and identify some attitudes. Suggest what values may underpin these attitudes.
Ideology is a belief system that consists of certain values and attitudes. It is a collective view of the world. It is secular and religious. Ideology
unconsciously determines our 'way of seeing', creates values and set standards that guide our attitudes.
Another definition for Ideology: Ideology - is a system of assumptions* by which a society operates, and which permeates everything it produces,
(*Assumptions are all the things or 'ways of seeing' that we take for granted. They are naturally assumed to be true and become part of what is termed
'common sense'. However, there is no such thing as these truths and assumptions are socially constructed. We become so used to hearing them and taking
them for granted that they give the appearance of truth or fact.)
Another important element is ISSUES.
Issues are areas of conflict which concern a particular groupc. - something controversial within a community, whether a small sector of a suburb, part
of a school, or the whole world. Examples could include abortion, migration, Aboriginal land rights. An issue can often arise as a consequence of a clash
between two sets of VALUES, ATTITUDES and/or IDEOLOGIES.
1. Consider the techniques employed by the author to convey his/her values and attitudes. Comment upon your response to these values and
2. What values and attitudes are being presented in this passage?
3. Discuss how this text represents gender / women / men / females / males / boys / girls/ gender, the experience of youth, social class, the
aged, the family.
4. Consider your reactions to or reading of one passage. You might consider your attitudes and values and/or other reading experiences.
5. Discuss the ways in which one passage employs narrative conventions and style of language to influence the reader's response.
6. Comment on the issues and values in this passage / these passages.
7. What attitudes to the theme /issues raised in this article / passage does the writer encourage in you? Analyse the techniques used by the
author to shape your response.
8. How does the writer use setting / character / point of view / choice of language / narrative structure / dialogue to position the reader in
relation to the issue raised in this article/ passage? (Select the most relevant three for the passage you are analysing.)
9. Consider the comment the author makes on human values and social structures. Make detailed references to support your answer.
10. What attitude to .... does the writer encourage in you, the reader? Analyse the techniques that have been used in achieving this response.
11. How does the use of setting, choice of language and selection of detail position the reader to respond to certain minority groups.
12. How has the the writer challenged / endorsed your attitudes to the subject of this article / passage?